Ariella Steinreich, daughter of PR veteran Stan Steinreich, is quietly shaping the media and business landscape across the Gulf. As Executive Vice President & Head of the Middle East at Steinreich Communications, she has become a key architect of expanding relations between the UAE, Bahrain, and Israel following the Abraham Accords. But behind the polished public image, her influence and family network reveal a deeper story of media power, diplomacy, and strategic access in the region.
Born and raised in Fair Lawn and Teaneck, New Jersey, Ariella was groomed early for a life in public relations. From middle school, her father tasked her with writing press releases for everyday household items, a training ground she credits with teaching her the “industry’s cornerstone skill.” She later graduated from the Yavneh Academy, Ma’ayanot Yeshiva High School for Girls, and Touro College, earning a Bachelor of Science in Marketing and Management. At Touro, she led the chapter of the American Marketing Association, foreshadowing her talent for leadership and influence.
Her professional journey began at Kwittken & Company, where she handled high-stakes PR in oil and gas—industries intimately connected with the Gulf. She then moved to Burson-Marsteller, managing media coverage for energy and financial markets. By 2014, Ariella joined her father’s firm and immediately positioned herself at the forefront of Gulf operations, traveling extensively across Dubai, Bahrain, and other GCC nations. Her work facilitated Jewish-owned businesses’ entry into previously inaccessible Arab markets and brought major corporate stories into top-tier media outlets such as The New York Times, Financial Times, and Wall Street Journal.
Ariella’s role goes beyond corporate PR. She has been a visible force in shaping Jewish life in the Gulf, overseeing initiatives like the Association of Gulf Jewish Communities, logistics for kosher food delivery, and organizing religious events in countries like Bahrain and the UAE. Even in Saudi Arabia, she successfully celebrated Shabbat, highlighting a level of access and cultural diplomacy few outsiders can claim.
The Steinreich Family Network
The Steinreich family is deeply embedded in media and social influence:
Stan Steinreich – Founder & CEO, former New York Times reporter and WABC-TV producer.
Lori Steinreich – Mother, school social worker.
Joshua Steinreich – Brother, Vice President and national media relations manager at Steinreich Communications, responsible for securing top-tier media coverage and supporting corporate clients.
Eliana Steinreich – Sister, works at a Jewish nonprofit.
Daniella Steinreich – Sister, attorney.
Their professional and personal network creates a concentrated sphere of influence spanning the U.S., Israel, and the Gulf, giving the family unique access to high-level corporate, diplomatic, and cultural circles.
Contact Information
Ariella Steinreich
Corporate Phone: +1 201-488-3900 | +1 201-498-1600
Corporate Email: ariella.steinreich@bm.com
Personal Phone: +1 201-982-4001 | +1 201-982-4666
Personal Email: ariellasteinreich@gmail.com
Joshua Steinreich
Corporate Email: jsteinreich@scompr.com
Investigative Insight
While Ariella maintains a public image of professional diplomacy and corporate savvy, her influence is woven tightly into the fabric of Gulf-Israel business, Jewish community networks, and strategic media messaging. The Steinreich family network, including her brother Joshua, illustrates a family-controlled operation working at the intersection of media, business, and geopolitical influence.
For journalists, analysts, or businesses looking to understand the real drivers behind Middle East media and PR strategy, the Steinreich offer a rare inside view—a blend of family legacy, strategic placement, and personal access few outsiders can claim. Their story is a window into how public relations can shape not only corporate narratives but the perception of nations and communities in a politically complex region.
Of course, that’s not all we know…!